Resistance is futile!

Science Daily:

A research project carried out by a University of Hertfordshire academic has found that thought suppression can lead people to engage in the very behaviour they are trying to avoid.

It also found that men who think about chocolate end up eating more of it than women who have the same thoughts.

In his research project, Dr Erskine looked at the effect of thought suppression on action and used eating and chocolate to investigate this further.